Evolution Of Marketing: From Print to Pixels
Marketing has evolved from hand-painted posters and newspapers to targeted online campaigns. In this article, we will see the Evolution of Marketing over time.
Table of Contents
What is the Evolution of Marketing?
Marketing evolution means various stages that businesses have undergone in their search for creative approaches to generate, maintain, and grow income by establishing customer sales and relationships.
Marketing uses various strategies of influencing people to purchase their product or service.
Eras that Shaped the Evolution of Marketing
Following are the eras of marketing:
Production Orientation Era (1800s-1920s)
In this era, businesses were focused to maximize production efficiency and mass-produced goods. The primary goal was to make products widely available and inexpensive for consumers.
As a result, businesses mainly focused on producing a high quantity of output instead prioritizing its quality.
Above all, businesses aimed to improve production and distribution efficiencies. In marketing, they focused on promoting affordable prices and beating their competition.
Sales Orientation Era (1920s-1940s)
In this era, businesses focused on sales volume instead consumer satisfaction. The competition was more competitive as more companies joined the field.
Businesses used effective advertising and convincing tactics to convince customers to choose their products.
During this era, companies heavily depended on marketing promotions to sell their manufactured products.
During that time, marketing primarily used radio, print, and television for promotional purposes.
Marketing Orientation Era (1940s-1970s)
In the Marketing orientation era, businesses came to know the value of consumer satisfaction.
In this phase, the businesses began to determine customer requirements and address their needs.
they focused on customer needs. knowing target audiences became essential via market research and segmentation, enabling businesses to tailor their products and marketing efforts accordingly.
In this period, the marketing concept was born.
Societal Orientation (1970s-Present)
During this era, societal marketing theory came into existence. Businesses neglected the environmental degradation that was happening due to their activities.
As many businesses’ unethical practices came to light, business owners and marketers began admitting the environmental consequence of their actions.
The business focus shifted towards enhancing human quality lifestyle and, along with that ensuring a pollution-free environment around us.
The best thing about societal orientation is that it creates a good spotlight on the company’s image.
Customers prefer to support socially and ethically responsible organizations. For example: TATA company.
Digital marketing (1990s-Present)
During this time, marketing dynamics experienced a noticeable shift. It is easy to develop a marketing campaign through digital marketing.
In today’s digital age, with around half of the world’s population active online, businesses can quickly reach a large audience through digital means.
Digital marketing has created numerous opportunities for us to give our product the exposure it deserves, reaching a wider audience than ever before.
The widespread use of mobile phones and smart devices has caused the popularity of digital marketing.
The growth of the digital era has led to the emergence of new job opportunities that were not previously available. Today, a significant demand exists for roles such as SEO specialists, social media managers, content writers, and software developers.
Why there is a need for marketing to evolve and change?
Marketing evolution is important as consumers and markets change., Businesses have to change their marketing strategies to stay competitive and relevant
Maintaining a competitive edge is crucial, and evolving marketing strategies help businesses to innovate, decide their offerings, and capture consumer attention.
What Causes Marketing To Evolve?
Marketing evolves/changes due to shifts in the behaviour of consumers, improvements in technology, competitive forces, and globalization.
Businesses must change constantly. Marketers can stay relevant and achieve business objectives in an evolving market.
Conclusion
Marketing has experienced a gradual evolution over time, instead of happening suddenly.
Throughout the centuries leading up to the present day, marketing has experienced important changes, evolving into what it is today.
So, these were the Evolution of Marketing, If you have any suggestions to improve this post, please share them in the comments.
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