Difference between Marketing Information System & Marketing Research
Following are the Difference between Marketing Information System & Marketing Research Marketing Information System (MIS) Marketing Research (MR) 1. MeaningMIS…
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9 Features of Marketing Information System (MIS)
The marketing information system contains the necessary data for making important marketing decisions, including facts, opinions, views, guidelines, and policies….
Meaning & Types of Marketing Environment
Business does not and cannot operate in isolation from their environment. Efficient companies take an inside-outside perspective of their business….
The 4Cs of Marketing: A Customer-Centric Approach
In 1990, a marketing expert named Robert F. Lauterborn proposed the 4Cs of marketing. These 4Cs of Marketing showed a…