Meaning & Scope of Corporate Communication
Human society and culture have an innate ability and urge to communicate. This ability enables corporates to maintain their own…
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Difference between Marketing Information System & Marketing Research
Following are the Difference between Marketing Information System & Marketing Research Marketing Information System (MIS) Marketing Research (MR) 1. MeaningMIS…
Factors Affecting the Span of Control
The span of control is also called the span of management or supervision. The span of control is related to…
5 Major Limitations & Advantages of Management by Objectives (MBO)
Management by objectives (MBO) is a way of managing that focuses on the accomplishment of specific and well-defined objectives. MBO…
Advantages of Scientific Management
The following are the advantages of scientific management Application of Scientific Methods Traditional hit-and-miss techniques are replaced by a highly…
9 Advantages & Disadvantages of Matrix Organization
In this article, we will see the Advantages & Disadvantages of Matrix Organization. Matrix organisation was first developed in the…
6 Modern techniques of control in Management
The following are the Modern Techniques of Control: Return on Investment (ROI) The investment consists of fixed assets and working…
Features & Advantages of Line Organization
In a Line Organization, authority flows from the top to the bottom of the hierarchy. Line organization is straight and…
9 Features of Marketing Information System (MIS)
The marketing information system contains the necessary data for making important marketing decisions, including facts, opinions, views, guidelines, and policies….
Evolution Of Marketing: From Print to Pixels
Marketing has evolved from hand-painted posters and newspapers to targeted online campaigns. In this article, we will see the Evolution…